Sport Wagon
What if your commute made room for movement?
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Original project material. Brand references do not imply a commissioned campaign or endorsement.
01 / The challenge
This academic concept explores how physical activity could fit into the time people already spend commuting in Santiago.
02 / The idea
Propose stationary bicycles in subway carriages, connecting a sports retailer with a familiar daily journey.
Creative rationale
Instead of asking people to find a separate time to exercise, the idea places movement within an existing routine. The transport partnership and installation are proposals, not documented deployments.
03 / The execution
A concept film illustrating the proposed Sport Wagon experience.
04 / My contribution
I developed the creative idea and handled its execution, performance and video editing. I also organised the production tasks to bring the concept into a finished film.
Project credits: Derek Niedbalski.
05 / The final work
A concept film showing how exercise could become part of the daily commute. Sport Wagon was developed as an academic proposal, not an installed service.