Save for Later
A familiar Instagram action. A bigger meaning.
Original project material. Brand references do not imply a commissioned campaign or endorsement.
01 / The challenge
The concept asks how social media could draw attention to natural habitats at risk.
02 / The idea
Connect Instagram's Save feature with the idea of preserving natural habitats for the future, in a proposed campaign for WWF.
Creative rationale
The creative connection comes from the double meaning of saving: keeping a post to revisit and protecting something worth keeping. This is a campaign proposition, not a documented WWF partnership.
03 / The execution
A campaign board showing the proposed social idea.
04 / My contribution
My role covered the creative idea, execution, video editing and performance. I also coordinated the division of tasks with Basak. The board shown here brings together the campaign concept and its proposed applications.
Project credits: Derek Niedbalski, Basak Özkeskin.
05 / The final work
A campaign board connecting a familiar social-media gesture with a call to protect nature. Developed as an academic concept for WWF.