Rosen
A better place to dream.
The campaign starts with the thought that a mattress offers a place to dream. It connects Rosen with extraordinary imagined experiences, from winning the World Cup to winning the lottery or becoming royalty.
The idea appears in headline-led advertisements and outdoor mockups, a long-copy magazine execution and a film treatment that ends by revealing a man asleep on a Rosen mattress.
I developed this project individually for Miami Ad School. The presentation brings together my campaign concept, advertising copy and visual proposals, with a film treatment and an activation idea.
“Dreamaker Mattresses” invites people to relax on a mattress and describe a dream on a touchscreen. The concept proposes using their photo and AI to create a shareable image of that imagined experience. The presentation documents an academic proposal, with no claimed commercial launch or measured results.
The campaign in full.
All 19 slides, in their original order. Select a slide to open it at full size. Campaign mockups and storyboard references belong to the academic concept.
