FiF — Future Is Female
A soft-drink brand built around female empowerment.
FiF stands for “Future Is Female”. This academic brand proposal imagines a soft drink with a purpose: expressing support for gender equality and female empowerment.
A pink-led palette, classical female warrior imagery and sculptural bottle concepts connect the brand's message with its visual identity. The presentation explores three flavours: murtilla, maqui and avocado.
I developed this project individually for Miami Ad School. The work presented includes the brand concept, its graphic presentation, packaging proposals and a promotional poster.
This is an academic concept, not a commercially launched product. Ingredient and health statements in the original deck are part of the student proposal and are not verified product claims.
From purpose to packaging.
All seven original pages, in order and without cropping. Select any image to open it at full size.
