From Mud to Hug
Helping a missing pet look familiar again.
Brand exploredPurina
Presentation15 original pages
Team creditsOlya Shakovets & Derek Niedbalski
The idea
A missing pet may look very different from its photo at home. This concept uses AI-generated muddy and wet versions of pet photos to help people recognise lost animals.
The execution
The presentation develops the idea through outdoor advertising, a photo-upload website, missing-pet posters, QR collar tags, an interactive mirror and social filters.
Complete original presentation
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Original document · 141 MB
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